About the brand

Hello, beautiful you!

I’m Estef, the sparkle-obsessed creator behind Young Hearts Run Free, a brand inspired by what brings me the most joy: designing my outfits for music festivals.

This project began with love and the incredible support of my amazing friends. Our mission is simple: to make you happy through the clothes we create. Every piece is thoughtfully designed to make you feel special and full of joy.

We craft sparkly kimonos, ponchos, capes, faux fur coats, and hats—unique garments that let you shine. We transform second-hand and vintage fur coats, military jackets and a bunch of cool stuff I hand-pick myself, giving them a second life to bring happiness and light to your wardrobe, so most of our pieces are one-of-a-kind. We also make the most of our materials by creating garments from scraps and deadstock fabrics. 

Each item is lovingly handmade by skilled artisans in Mexico City, under safe working conditions and fair wages.

At Young Hearts Run Free, we believe our clothes are more than just garments—they celebrate your uniqueness and a way to spread joy. Thank you for letting us be part of your sparkle! ✨